
Some of you may have seen the 1983 film, Valley Girl. I saw it recently as I have been doing research on actress Lee Purcell (who had a small but brilliant role in the film) to send her a questionaire...I have enjoyed exchanging emails with her and she is one of my favorite actresses. I came across an quote by Martha Coolidge, the director of that film, and you can get a sense of institutional objectification of women in film from it. At the time Coolidge made Valley Girl the teen sex genre was a market in Hollywood and its target audience was teen males. Films of that time then, were heavily filled with teen females giving themselves to their boyfriends and plenty of exposed breasts were typical of that type of film. the teen girl's perspective in the film did not matter, nor feelings, and older women were seen as sex starved and like the teen girls, also lusting after the pimply and unattractive males rampant in these films.
Then Coolidge came along. The producers (Crawford and Lane) were apprehensive that a female was directing one of these films and sensing she may present the teen experience a little differently contractually forced her to have at least '4 exposed breasts' in the film. She agreed as long as she could make the film HER WAY. Hence, she showed the humiliation young women feel at being objectified or used and created a likable heroine. it became a hit....




